News

Here's what people are saying about Crunch a Color™!
For press inquiries, please contact jennifer@crunchacolor.com

"Cooking together is an unmatched opportunity for family time. The family time we need to fix this problem." - Jennifer Tyler Lee, KQED Perspectives
"Through Twitter, word of mouth, a prestigious Dr. Toy award and a partnership with celebrity chef Jamie Oliver, Tyler Lee's little game that could is now thriving, proving Johnson's point that you don't need a lot of capital to launch your business." - Kristen Sze, ABC7 News
"I love this idea!"
- Lizzie Bermudez, ABC 7Live
"An overnight sensation!"
- Ken Rudulph, CBS' Good Day Sacramento
Bay Area News Group"Good, wholesome fun at the dinner table."
- Jackie Burrell, Bay Area News Group
"A simple, fun and playful way to get kids to eat healthy and try new foods."
- Rachael Ray's Yum-O!
"A mom challenged by trying to get her kids to eat healthy meals decided to take matters into her own hands!"
- Jamie Oliver's Food Revolution
"A mom and genius game creator helping kids eat fresh food!"
- Jamie Oliver's Food Revolution
Fun? Simple? Rewards dinner conversation, good manners and setting the table? Encourages even the most reticent child—or adult! to eat their veggies? Supports non-profits dedicated to combating the childhood obesity epidemic? You can see why we love this game!" 
- Laurie David's The Family Dinner

"Healthy eating will top many New Year's resolution lists this year. It will also be the one most likely to be broken. But one family discovered a fun way to get this resolution to stick, and uncovered a multitude of hidden Bay Area treasures along the way." 
- Edible Silicon Valley
"With the Crunch a Color game, kids earn points for eating healthy foods (bonus points for things like trying new foods)." 
- Kiwi Magazine, April / May 2012 issue
"Over the years, I’ve done a lot of work to help kids eat healthier so I know first hand that getting them excited about nutritious foods can be a struggle. What I loved about Jennifer’s idea, is that she came up with such a fabulously simple solution."
- Aida Mollenkamp
“Because of Crunch a Color my daughter made her first ever attempt at eating asparagus!”
- The Naptime Chef
"How one mom turned dinnertime into a fun challenge with a simple game and a powerful message about filling your plate with colorful vegetables."
- Green Giant, Valley Report
"Trying a new fruit or vegetable with your children is a wonderful way to incorporate healthy foods into their diets, and can become a fun family challenge!"
- fitUnited (part of The United Way)
"Like many parents, Jennifer Tyler Lee wanted to encourage her children to eat healthier without making it feel like a chore."
- The Kids Cook Monday
"You may find your kids begging for Brussels sprouts!"
- Bay Area Parent Magazine
"This is genius!"
- Seamus O'Regan, CTV CanadaAM
"Making it fun will get kids on their way to healthy eating."
- Marci Ien, CTV CanadaAM
“Jennifer Tyler Lee challenged herself and her family to try a new food each week.” 
– Marcia MacMillan, CTV Canada AM
“Moms and dads can find it challenging to create tempting lunchbox meals for their kids each day. But the process doesn’t have to be difficult, according to Jennifer Tyler Lee, creator of the award-winning nutrition game, Crunch a Color. The key is to make it fun.”
– Beverly Thompson, CTV Canada AM
“The same principles that we use playing Crunch a Color at dinner can be applied in the garden.”
– Beverly Thompson, CTV Canada AM
"A simple + fun way to invite conversation and giggles to your dinner table."
- Marla Meredith, Family Fresh Cooking
“Ever try to get your child to eat JUST ONE BITE? Help has arrived! It's a healthy eating game and we like it!”
- Melissa Lanz, The Fresh20
“[Crunch a Color] has gotten them to try things, which is a really big thing in itself for my family of fearfully picky eaters.”
- Cristi, Bent on Better Lunches
“If you have anyone in your house that is under the age of 12, a remotely selective eater, and/or you'd love to see more good fruits and vegetables go into your kids, you need to check out Crunch a Color."
- Amy, Kid Cultivation
“Since playing the Crunch a Color game their eating volume has improved tremendously, and I am relieved that we don’t need to cheer on each bite now since the reward cards and point system provide enough motivation.”
- Denise Terry
“It’s time to get back into the routine of eating healthy and trying new vegetables.”
- Tastefully Childish
“I'm thrilled to have found a fun game to get my kids sharing in detail without me having to push for info. Total bonus if I can get them to try new foods at the same time!”
- Lorena, LA Moms Dig
“As a tool for helping teach our children good eating habits as well as how to work towards goals and set the stage for more productive meal times, I think this is a winner."
- Garanimals
"The game is not only fun, but it is also flexible, because as every mom knows, what works for one child may not work for another."
- Canadian Family
"Creative mom Jennifer Tyler Lee has transformed mealtime into game time with Crunch a Color."
- Today's Parent, March 2012 issue
"Designed by a mom for parents, this game hits the mark on encouraging healthy eating habits."
- Meal Planning Magic
"Tired of trying to get a balanced meal into their mouths? Save the dessert bribes (and your dwindling patience) and pick up Crunch a Color."
- SavvyMom.ca
"5 points for apples, 15 points beets. Stand by for results!"
- Ceri Marsh, Sweet Potato Chronicles
"The game has exploded from neighborhood phenomenon to nationwide success!"
- Toronto4Kids
"As a mom, you have all of the skills you need to be a successful entrepreneur."
- Yummy Mummy Club
"Crunch a Color is an excellent motivator!"
- My Real Review
"Games are a great way to get kids excited about new foods!"
- A Motherhood Experience
"Games are a great way to get kids excited about new foods!"
- Mike Salzinski, Chef2Chef
"Dr. Toy Announces the 100 Best Children's Products of 2011."
- Stevanne Auerbach, Dr. Toy
"PTPA announces Fall 2011's latest and greatest new products!"
- Parent Tested, Parent Approved

"Jennifer never set out to build a business, but she — like so many founders who start from the heart—might actually end up having a pretty good one."
- Anthony Lee, Maple Butter