About Us

Jennifer Tyler Lee

About Jennifer Tyler Lee

Heralded by Jamie Oliver’s Food Revolution as “A mom and genius game creator helping kids eat fresh food!” -- Jennifer Tyler Lee is a mother of two and the creator of award-winning nutrition games that make healthy eating fun.

Powered by persimmons and pumpkins, Jennifer has garnered national attention for 52 New Foods and Crunch a Color® and developed a loyal following of parents (grandparents and parents-to-be as well) who tune into her colorful recipes and tips each week.

Started from her kitchen table in the fall of 2011, Crunch a Color® was named one of Dr. Toy’s “10 Best” in 2011 and 2012. Jennifer’s games and her 52 New Foods adventure have been featured by Jamie Oliver’s Food Revolution, Laurie David’s Family Dinner, Rachael Ray's Yum-O!, Kiwi Magazine, Dr. Greene, Yum Food & Fun For Kids, Edible Silicon Valley, The San Jose Mercury News, ABC7, CBS’ Good Day, Canada AM (Canada’s leading national morning show) and countless bloggers as a simple, fun and playful way to get kids to eat healthy and try new foods. She is a featured blogger at The Huffington Post.

Crunch a Color has been featured at Pottery Barn Kids, Barnes and Noble, Zulily and Chapters / Indigo in Canada and was a key product in a series of national in-store events for Pottery Barn Kids’ back-to-school campaign in Fall 2012. The games are available online at Amazon and at select Whole Foods Markets.

A former strategy consultant, Jennifer lives in the Bay Area with her children, Catherine and James, and her husband Anthony – a venture capitalist who moonlights as her advisor.

"Fun? Simple? Rewards dinner conversation, good manners and setting the table? Encourages even the most reticent child—or adult! to eat their veggies? Supports non-profits dedicated to combating the childhood obesity epidemic? You can see why we love this game!" - Laurie David's Family Dinner

Email: jennifer@crunchacolor.com
Facebook: http://www.facebook.com/crunchacolor
Twitter: http://www.twitter.com/crunchacolor
Pinterest: http://www.pinterest.com/crunchacolor
HuffPo: http://www.huffingtonpost.com/jennifer-tyler-lee/

*Crunch a Color is a proud supporter of non-profit kids' nutrition programs including Jamie Oliver's Food Revolution and FoodCorps.

What Fans Are Saying About Our Dinner Games

"Crunch a Color is a fun and innovative dinner game that accomplishes what all parents dream of -- getting kids to eat well balanced, nutrient dense meals. This is the best thing since sliced bread...whole grain of course!"
- Elizabeth Cooper, RD, PA-C, MS Nutrition

"Your game got my daughter to eat her asparagus!"
- Megan T., Teacher and Mom

"It worked like magic for my 10 year old grandson. He's eating healthier and trying new foods!"
- Nancy S, Grandma

"We've been playing the game and the boys love it! They are motivated by the points and I think it does a great job of both teaching nutrition and challenging kids to eat well."
- Kimarie M., Mom

"Completely changed the dynamic at dinner! No power struggles tonight. Instead our son was so excited to rack up as many points as he could. Good math skills builder too!"
- Erin N., Mom

"The kids were so excited that they read the directions before we could get to it. They absolutely love the game and this is the healthiest our oldest son has ever eaten. We were always forcing him to eat the last few bites of his vegetables, and he was always complaining. Now, he is eating everything and he even got mad last night when my husband was about to eat his spinach! Our youngest ate a brussel sprout! Our daughter has always been a healthy eater, but now she is having fun counting her points. We love it, and we are having fun with it! What a great invention, Jennifer!"
- Jenni T., Mom

"We are having fun playing Crunch a Color. I was a bit skeptical since I have kids who are healthy eaters. After playing, I was amazed! We had fun expanding our horizon of foods to taste in order to get our "double point" cards. After years of encouraging them to eat avocados, blueberries and lettuce, we have now purchased each of these items at the store again. I was even able to make a taco salad (with lots of lettuce and avocados) for the whole family. The game even changed how my kids ordered dinner at a restaurant. Our oldest son changed his order from a pepperoni pizza to a cheeseburger with a side of veggies and fruit! And the kids aren't asking for (or eating) dessert. I was thrilled that the kids suggested that their "prize" be to plant a vegetable garden. Now we just have to hope our garden grows and we can eat the veggies from our backyard. Thanks, Jennifer, for making dinner fun!"
- Jenese S., Mom  

For more from our fans, check out our reviews on Amazon.